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If you think that mobile apps are solely for big name brands like the Banking Industry and major supermarkets, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.

Many small business owners can already see the value of being interactive with their customers and ahead of the game when it comes to taking their marketing to the next level.

Customer Retention and Growth With Mobile Apps.

The mobile industry is experiencing record growth, and it doesn’t show any signs of slowing down. The technology and progress made in the mobile world over the past decade is incredible, and there will be even more to come.

According to research done by major research companies, 82% of small business owners rely on customer loyalty as their main source of business growth and mobile apps are perfect for increasing customer loyalty!

Huge, multi-million pound companies have joined the app movement and are seeing huge revenues as a result. Some of those companies include:

– Starbucks

– Subway

– Dominoes

– Nandos

These are just four of the major food chains that have joined the app bandwagon, and smaller businesses are following suit. These mobile apps allow the customer to do all sorts of things that allow for ease and convenience, including:

– Place orders and pay through their app

– Collect rewards points and incentives

– Get simple customer service

– Location-based offers

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